August 17, 2023

How to Use Semrush and Ahrefs to Research Competitor’s Backlinks

Want to learn how to use Semrush, Dmoz and Ahrefs to research your competitors’ backlinks?

These are some of the most popular and powerful SEO tools that can help you analyze your competitor’s link profiles and find opportunities to improve your own.

For general strategies and content ideas to attract backlinks see also this article on backlinks.

Here are some steps you can follow to use these tools effectively:

Identify your main competitors

You can use the Domain Overview tool on Semrush to see who are the top organic and paid competitors for your domain. You can also use the Competitor Discover tool on the Site Discover Tool by Ahrefs to find more domains that share similar keywords with you.

Analyze your competitor’s backlinks

You can use the Backlink Analytics tool on Semrush or the Site Explorer tool on Ahrefs to see the number, quality, and sources of backlinks for any domain or URL. You can also filter the results by various criteria, such as follow/nofollow, anchor text, domain rating, etc.

Research Backlinks: Find link building opportunities

You can use the Link Building Tool on Semrush or the Link Intersect tool on Ahrefs to find websites that link to your competitors but not to you. These are potential sources of backlinks that you can reach out to and request a link from.

Monitor your backlink profile

You can use the Backlink Audit tool on Semrush or the Backlink Checker tool on Ahrefs to keep track of your backlinks and detect any changes, such as new or lost links, broken links, toxic links, etc. You can also set up alerts and reports to get notified of any important changes.

As for Dmoz, it is a web directory that used to be a valuable source of backlinks, but it is no longer active since 2017. Therefore, it is not recommended to use it for backlink research.

I trust this helps you understand how to use Semrush, Dmoz and Ahrefs to research your competitors’ backlinks.

If you have any other questions, feel free to ask.

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Affiliate marketer with 25 years marketing online. Founder of, and a host of other businesses. I help people turn their side hustle into a full time income with SEO, email marketing and video marketing techniques. My hobbies are cooking, reading, blogging and hiking.

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About Dave Halmai:
I am a certified internet marketer who is passionate about technology. Since I was old enough to read a manual, I was connecting wires and programming the VCR. Now I share my advice and experience in the online marketing space. I recommend products and services, and offer help to startups, entrepreneurs and established businesses.

To learn more you can visit my about page or my contact page.
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